A collection of football related commercials, scanned from 80’s, 90’s and early 2000’s football magazines. Focusing on the pre-smartphone era, these images capture a time before the digitalization of photography, showcasing the rise of commercialization of football. At the same time the designs felt more original, the ideas more innocent -less financially driven, and had a more giving energy. The book features photography from sport brands or non-sport brands that use footballers in their campaigns.

I need 10 pre-orders to be able to produce the book. First ten who order the book will get a special thank you in the back of the book. The book will be ready end of 2026 and presented at Tokyo art book fair in January 2027.